Letter from our CEO

Dear all,

Thank you for taking the time to read this letter.

I am delighted that my ancestor’s goal of helping less fortunate children is now one step closer.

‘Moneta’ is not only a word for money and mint, it also refers to the Roman Goddess of memory. We sincerely hope La Moneta will bring love into the hearts of many children, helping them to build happy childhood memories.

In 2019, I experienced my darkest hour. Suffering from depression, I came close to suicide. The despair I felt in that moment is something I hope I never experience again. But just as light always follows darkness, some good came of the experience. As I recovered, I felt more strongly than ever that life is about giving to others. We are given this life through some divine spark and our greater purpose is to devote ourselves to the betterment of humanity.

Financial security for ourselves and our families is of course a necessity. There is no shame in putting one’s energy into achieving this, but we shouldn’t let it overwhelm us to the point that we lose sight of what truly matters.

What truly matters is love. Love for ourselves, our partners, our children, our family, friends and for all humanity.

These sentiments occurred to me once again when my elder son, Jay, asked me why we study humanities and history. At first, I didn’t have a good answer. But recognising the importance of the question, I contemplated it intensely before coming up with a reply.

His question turned out to be a source of inspiration. The best way I could answer him was to write a children’s book. It tells the story of a mother’s unconditional love for her children. It’s based on my own experience of raising my two boys as a single mother, while facing enormous challenges in a business world full of discrimination.

All profits from the sale of the book will go to charity, including to La Moneta foundation.

I sincerely hope you can enjoy reading it with your own children.

One last thing, if you find the La Moneta story inspiring, please help us by spreading the word. The more support we have, the more we can help disabled children live happy, fulfilling lives full of love and light.

A little kindness can go a long way.

Warmest regards,

Jessie Shen